GRAPHIC
COMMUNICATION
DESIGN
CHRISTINA ZLATANOU
DESIGN IS NOT PREDICTABLE
THERE ARE 360
DIRECTIONS TO COMMUNICATE
WORK
CUT & CO
EXPERIMENTAL PROJECT FOR AN IMAGINARY HAIR SALON NAMED "CUT&CO". THE CONCEPT BEHIND THE CORPORATE IDENTITY OF CUT & CO WAS TO COMBINE ELEGANCE AND MODERN TECHNOLOGY ELEMENTS (EMOJIS) IN ORDER TO CREATE A COMMUNICATION SYSTEM TO MAINLY ATTRACT A YOUNGER-TARGET GROUP. THE USE OF DIFFERENT COLOURED SKIN EMOJIS ALSO IMPLIES AN ANTI-RACIST BACKGROUND.
© 2021 CHRISTINA ZLATANOU
CHRISTINA ZLATANOU
GRAPHIC
COMMUNICATION
DESIGN
CUT & CO
EXPERIMENTAL PROJECT FOR AN IMAGINARY HAIR SALON NAMED "CUT&CO". THE CONCEPT BEHIND THE CORPORATE IDENTITY OF CUT & CO WAS TO COMBINE ELEGANCE AND MODERN TECHNOLOGY ELEMENTS (EMOJIS) IN ORDER TO CREATE A COMMUNICATION SYSTEM TO MAINLY ATTRACT A YOUNGER-TARGET GROUP. THE USE OF DIFFERENT COLOURED SKIN EMOJIS ALSO IMPLIES AN ANTI-RACIST BACKGROUND.
